PSA TEC 2019 Guest Blog: Be Passionate About Presenting

TEC 2019 is the premier education and networking event for all professional systems integrators in the security and audio-visual markets. This year’s event pivots around a changing market and ways to stay relevant within the industry. 

By Chris Peterson | Principal, Speaker and Consultant | Vector Firm

Chris Peterson | Principal, Speaker and Consultant | Vector Firm

PSA TEC 2019 is fast approaching and I’m so looking forward to meeting up again with the attendees, sponsors, exhibitors, speakers and PSA Security staff!

This important industry event provides a fabulous forum for education and networking, and I’m pleased to be leading two of the educational presentations.

Although the security systems market is constantly changing, there are some things that never do. From a sales standpoint, the ability to deliver an effective and meaningful presentation is, and always will be, key to success.  In fact, the ability to deliver an engaging sales presentation can be a key differentiator in today’s environment of slide shows.

With 20+ years of experience in sales leadership consulting, I’m passionate about working with companies in security and IT to significantly improve their sales and marketing performance. In my “Delivering Excellent Sales Presentation” session,

I will teach one of the cornerstone ideas of modern-day selling that work perfectly with the modern way of buying.

It’s slated for Wednesday, March 13th from 9:15 a.m. – 10:15 a.m., and I hope to see you there. Regardless of your specialty within the industry, or whether you’re selling products or services, as a sales professional, there’s no more opportune time to shine than during a presentation. I look forward to educating attendees on how to master these three critical components of delivering an excellent sales presentation. You’ll learn how to:

1) Design your routine of preparing your audience before every presentation

2) Immediately shift the attention of the audience to you, the speaker

3) Deliver unique value propositions that will make an impact and be retained

I will also be presenting the Modern-Day Networking session, Tuesday, March 12 from 2:15 p.m. – 3:15 p.m. Like the industry itself, the art of networking is ever-changing and evolving. Ten years ago, for instance, the end goal of professional networking was to meet the right people, and forge a relationship with them. The more relationships, the better. But that’s not necessarily the case anymore. In this presentation, I’ll illustrate the new world of networking and coach you on how to effectively build a networking strategy that will actually work for you in 2019 … and beyond. Come and learn the new objectives of networking, how to build an action plan that will help create a perpetually expanding network, and the ways to steer your Social Media efforts to enhance and directly impact your sales performance.

I look forward to seeing you at PSA TEC 2019!

Attend Chris’ Sessions at TEC

Delivering Excellent Sales Presentation

Wednesday, March 13 9:15 AM – 10:15 AM

As a sales professional, there is no better time to shine than during a presentation – especially with today’s committee decision-making process. In this session, you’ll learn methods to prepare your audience and shift their attention to you, understand how to ensure that your audience retains your unique benefits and take-away a list of best practices that you can implement in the field immediately.


Modern Day Networking

Tuesday, March 12 2:15 PM – 3:15 PM

Ten years ago, the primary objective of professional networking was to meet the right people and establish a relationship with them. The sales person with the most relationships won. Not anymore. This session will illustrate the new world of networking and coach you to build a networking strategy that will work in 2019… and beyond.

Register Now!

About Chris

Chris Peterson has over 20 years of experience in sales leadership, with a focus on security integrators, security manufacturers and managed service providers. Peterson started Vector Firm in 2010 as a provider of outsourced sales leadership. Within a few months, he shifted the focus to sales management consulting. Today, Vector Firm offers sales training, digital marketing services, sales management consulting and speaking services. Vector Firm has worked with over 90 clients since 2010, on projects ranging from two-day strategic sales planning sessions to multi-year retained engagements. Through it’s Sales Academy, Vector Firm has paid subscribers from dozens of other companies. Finally, Peterson has been a paid speaker at over 100 events, spanning six countries and three continents. Before starting Vector Firm, Peterson spent seven years as a vice president of sales and marketing on a national and global scale. It was during these years that he realized that the act of buying was changing drastically. He spent many weekends developing a sales program that thrives in the post-Internet era of business to business sales. Peterson is a graduate from the University of Florida, with a Bachelor of Science degree in Mechanical Engineering. He lives in Downtown Orlando with his wife Shannon and daughter Manhattan. Peterson serves as an international vice president of the Pi Kappa Alpha Fraternity. Peterson is a season ticket holder of the Orlando Magic basketball and the Florida Gators football teams. He enjoys working out, playing golf and spending time in his backyard with his family and friends. He and Shannon have a passion for travel, with recent trips to South Africa, Ireland, Cape Cod, the Outer Banks and the Black Hills of SD.