PSA TEC 2019 Highlight: Workshops

Kick off PSA TEC 2019 with a new addition to the educational lineup. Monday’s NEW workshop sessions at TEC deliver collaborative hands-on learning and tangible takeaways to bring back and share with your team.

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The MSSP Model Changes Everything! Are You Ready?

Monday, March 11 1:00 PM – 4:30 PM

Moderated by: Bill Bozeman, CPP, President and CEO, PSA

Panelists: John Mack III, Executive Vice President, Co-Head of Investment Banking, Head of Mergers & Acquisitions, Imperial Capital | Lessing (Les) Gold, Partner, Mitchell Silberberg & Knupp LLP | Chris Peterson, Principal, Speaker and Consultant, Vector Firm | Charlie Regan, President, Gorrie-Regan | Andrew Lanning, Co-Founder, Integrated Security Technologies

Today, the managed services business model presents a huge opportunity, one that enables system integrators to offset shrinking margins on product sales and to address increased customer demand for outsourced IT services. In this workshop, Bill Bozeman, President & CEO of PSA along with a panel of experts, will engage with the audience around compensation practices, financing, sales strategy and account billing and revenue recognition practices of an MSSP model. Additionally, the panel will discuss the PSA video surveillance and storage, access control and cyber security MSSP model.


PSA Technical Committee: From Old Box Technology to a Modern Solution

Monday, March 11 1:00 PM – 3:15 PM

Presented by: Jerry Cordasco, CPP, PSP, Client Development Manager, Tech Systems, Inc. | Nate Hugeback, Electronic Security Manager, Walsh Door & Security | Rob Kay, Director of Professional Services, Northland Controls | Bryan Mortensen, CTO, ECD Systems  | Dennis Thiele, Systems Designer, LVC Companies, Inc.

The security landscape continues to evolve in new and complex ways that brings change. Rather than see this change as an interruption or distraction, a proactive approach and solid plan can turn a project into an opportunity of significant improvement. While migrating from old to new is a big undertaking, new technology in today’s security industry makes it relatively affordable and manageable and can significantly increase reliability and resiliency. PSA’s Technical committee will discuss the strategies available to access some of the benefits afforded by new technology, without having to rip and replace your entire system.


Think a Press Release Doesn’t Matter? Think Again!

Monday, March 11 3:30 PM – 4:30 PM

Presented by: Robbie Danko, Marketing Manager, LVC Companies, Inc. | David Morgan, Vice President/CoOwner, SD Marketing | James Barbour, Partner Manager, Building Intelligence | Kirk MacDowell, President, MacGuard Security Advisors Inc.

Think you need to be a journalist or English major to have an effective PR strategy? Think again! This powerful session will be led by PR experts including local and national editors walking you through the entire process from start to finish, addressing how to write press releases that get noticed and published. From new hires to new product/service releases and other newsworthy content, you’ll walk away with a step by step plan on how to create and distribute meaningful releases, build relationships with publications and understand why that matters and ultimately get your stories published bringing added visibility to your security firm. If you’re viewed as someone that does PR well that can position you as a thought leader and you will become sought out for future articles and stories.


How To Avoid Access Control Power Problems in the Real World

Monday, March 11 1:00 PM – 3:15 PM

Presented by: Robert Lovato, Technical Support Manager, Security Door Controls

All power is not created equal, especially when designing and installing electrified access control hardware and systems in new or retrofit applications. To avoid problems, the key is to understand where the power is coming from and if the electrified hardware is being provided a “clean” source of power- one that is filtered to ensure against spikes and surges, is properly regulated for consistent output, and has short circuit and thermal load protection. 75 – 85% of typical operating problems can be eliminated by following best practices for power design and installation protocols specific to electrified access control hardware. Designed for dealers, installers and integrators, this practical, hands-on design and installation module will ensure attendees understand why power requirements are different for electrified access control hardware vs other devices or fire and life safety systems, and that one size does not fit all. Session attendees will be taken through access control industry stats, basic power concepts, intermediate system design process, troubleshooting and benefits to the proper application of power to electrified access control hardware in the real world.


Cybersecurity Workshop Based on NIST Framework

Monday, March 11 1:00 PM – 4:30 PM

Presented by: Larry Wilson, Cisa, Cissp, Chief Information Security Officer, Umass President’s Office

The NIST Cybersecurity Framework Workshop introduces participants to a set of exercises for designing, building, operating and managing a comprehensive cybersecurity program based on the NIST Cybersecurity Framework. The NIST Cybersecurity Framework is voluntary guidance, based on existing standards, guidelines and practices, for organizations to better manage and reduce cybersecurity risk. The workshops provide students with practical hands-on education in key focus areas such as (1) architecture / engineering, (2) technology / operations, and (3) business / management. UMass has developed a model to organize individual cybersecurity projects and exercises into each of these three workshop areas. The overall goal is to provide students and businesses with knowledge, skills and abilities (KSAs) that they can use to architect, design, build, operate and manage a comprehensive cybersecurity program. The architecture / engineering workshop includes 12 key projects that align with the NIST Cybersecurity Framework. Each of these projects will be discussed, and a hands-on demo of one of the 12 projects will be delivered. The technology / operations workshop includes 12 key projects that align with the NIST Cybersecurity Framework. Each of these projects will be discussed, and a hands-on demo of one of the 12 projects will be delivered. The business / management workshop includes 12 key projects that align with the NIST Cybersecurity Framework. Each of these projects will be discussed, and a hands-on demo of one of the 12 projects will be delivered. An overall security scorecard will be included in the presentation that shows how each of the 36 workshops map to a comprehensive cybersecurity program.


PSA Sales & Marketing Committee: How to Create Killer Content that Captivates & Converts

Monday, March 11 1:00 PM – 3:15 PM 

Presented by: PSA Sales & Marketing Committee

Content is king and content marketing has become a cornerstone of all successful marketing programs. In fact, experts estimate that content marketing will be a $300 billion industry by 2019. Engaging content is more than pitching your products or services; instead, you need to provide relevant and useful information that will help prospects and customers solve their issues. In this session, we will go over tips and tricks for creating engaging content, best practices for creating a content marketing program and how to integrate it with an overall marketing plan successfully. Lastly, we will finish with a workshop where the audience will practice coming up with engaging content topics in groups.

Check out more workshops and the full educational lineup here.

For more information, visit https://www.psatec.com/.