Principal, Speaker and Consultant
Chris Peterson has over 20 years of experience in sales leadership, with a focus on system integrators. Chris started Vector Firm in 2010 as a provider of outsourced sales leadership and sales process consulting. Today, Vector Firm offers Sales Training, Digital Marketing Services, Sales Management Consulting, and Speaking Services. Vector Firm has worked with over 90 clients since 2010, on projects ranging from two-day strategic sales planning sessions to multi-year retained engagements. Through its Sales Academy, Vector Firm has paid subscribers from dozens of other companies. Finally, Chris has been a paid speaker at over 150 events, spanning six countries and three continents.
Before starting Vector Firm, Chris spent seven years as a vice president of sales and marketing on a national and global scale. It was during these years that he realized that the act of buying was changing drastically. He spent many weekends developing a sales program that thrives in the post-Internet era of business to business sales.
Chris is a graduate from the University of Florida, with a Bachelor of Science degree in Mechanical Engineering. He lives in Downtown Orlando with his wife Shannon and daughter Manhattan. Chris serves as an International Vice President of the Pi Kappa Alpha Fraternity. Chris is a season ticket holder of the Orlando Magic basketball and the Florida Gators football teams. He enjoys working out, playing golf, and spending time in his backyard with his family and friends. He and Shannon have a passion for travel, with recent trips to South Africa, England, Cape Cod, The Outer Banks, and the Black Hills of South Dakota.