Loading...

The Phygital Experience

  • Room: GS 11
Wednesday,May 18, 2022:3:30 PM -4:30 PM

Speaker(s)

Speaker
Diane Kehlenbeck
Western Regional Sales Manager
Identiv
Panelist
Leigh Dow
VP, Global Marketing
Identiv

Description

The physical and digital worlds are interchangeable, making verification the currency to ensure people, products, services and systems fulfill their intended purpose and have access to the right environment at the right time. When unauthorized users access sensitive information, they steal personal data, plant malicious code or introduce ransomware. Cyber crime is powerful and impacts places you may not initially consider a cyberattack target. In just the first half of 2021, we witnessed two cyberattacks on critical industries operating heavily in the physical realm: fuel pipelines and meat processing. A “phygital” experience — blending the physical and digital worlds — crosses many of Identiv’s core business segments, like physical access control and video, logical access control, credentials, and wireless devices, including radio frequency identification (RFID), near field communication (NFC) and Internet of Things (IoT)-based systems.


Track(s)


Super Track(s)


Methodology

This presentation will be conducted as a panel, with several of our integrator partners participating. Our moderator will open the discussion by describing the new phygital experience and opening the floor for our panelists to offer insight and expertise.

Our panelists will take turns addressing the path to becoming phygital and what it means for identity and digital authentication. Identity verification is challenging in any environment, physical or digital. As physical locks and keys discover digital counterparts, traditional identification paperwork is evolving in parallel. Our panelists will offer additional insight into the challenges of this major paradigm shift, and how our increasingly phygital world continues to transform the human experience in deep, meaningful ways, improving the quality of, and ultimately saving, lives.

Learning Objectives

1. Determine how to best verify Identity with credentials
2. Identify the growing phygital (physical and digital intertwined) world
3. Discover the challenges that come with the phygital world and how to overcome them